Press the orange dot to play. The film runs 7 minutes, with captions built in.
From communication to action
Development projects succeed when people act. Yet the communication meant to make that happen is usually treated as production work and rarely measured. STORY works backwards from the outcome instead.
How it works
Find who needs to act
Start from the project's outcome and name the people whose behavior decides it.
Pick the message and the messenger
Decide what gets said, and who people will actually listen to.
Test before spending
Try the options on a small scale before the budget goes out.
Measure against the project's results
Track change with the project's own results framework.
People act
The outcome the project was built for.
What's your story?
Share the film with a team whose project depends on people acting.
Questions about STORY? Email rvakis@worldbank.org